As a business owner and a person who understands the internet, you know all about the power of YouTube. If you could harness even a fraction of their traffic, you know that you could make a fortune. But before you can invest in a camera and some video editing software, there’s an all-too-common hurdle that your team has to figure out:
You’re not sure how to create YouTube content strategies that generate results.
How can you identify winning topics? Keep reading to learn how you can generate content ideas for your company’s YouTube channel on autopilot.
1. Clarify Your Goals
As a business owner or key decision-maker, chances are that you aren’t looking to waste time and money on a YouTube channel. So this is your moment of truth.
Do you want to use YouTube as a revenue generator? Are you looking to sell product? Is the goal to simply take market share from the competition?
Once you understand what you’re looking to do, it becomes a lot easier to find and identify the kind of laser-focused YouTube video topics that will make your business a digital marketing powerhouse.
2. Create Content That Attracts Your Ideal Audience
Many people think that keyword planner tools are the ticket to creating excellent content on YouTube. And while it’s true that knowing the most searched topic on YouTube can go a long way, the secret sauce to being a wildly successful video content marketer is this:
You need to walk a mile in your target demographic’s shoes.
Let’s say that you’re an e-commerce company that sells home furnishings and decor. Sure, you could and you probably should create product review videos. But if your target demographic happens to be people who want to decorate their homes at an affordable price, you’ll want to ask the question, “If I was looking to decorate my new home, what kind of content would I be looking for?”.
Maybe a series on how to decorate a bedroom for less than $1,000 is in order. Or, if a lot of your buyers are college students, regular YouTube posts on dorm room decor could be the type of thing that catches eyes. As you go through your customer personas while doing this exercise, you’ll quickly find yourself coming up with top-notch YouTube video ideas on demand.
3. Create a Marketing Plan for Each Video
According to Tubefilter, 400 hours of video are uploaded to YouTube every minute. If you want your videos to be seen, you’ll need to treat every video like a mini-launch with its own associated digital marketing campaign.
Will you do a social media blast with each new upload? Are you going to promote your new videos to your customer email list? In today’s highly competitive YouTube landscape, you’ll need to take everything you know about marketing businesses online and use it to generate views for your videos.
Create YouTube Content Strategies With Ease
When YouTube first came online, anyone with a cute cat video and a camera had the potential to go viral. But today, marketing with YouTube requires a certain level of sophistication and planning. That’s why it’s essential that your business is able to create YouTube content strategies that will give you a solid chance of success.
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